ST. LOUIS–(BUSINESS WIRE^[1])–Grumpy Cat might have met her grumpiest match yet!

Today, Friskies® is creating a magical moment in history to kick off a
special Halloween promotion with PetSmart. Grumpy Cat comes face-to-face
with the first-ever Grump-O-Lantern created by famed sculptor Ray
Villafane at a PetSmart store near Phoenix, AZ (13764 W. Bell Rd,
Surprise, Arizona 85374).

Using Friskies’ unique Grump-O-Lantern^[2]
stencil modeled after Grumpy Cat’s famous frown, Villafane sculpted an
extraordinary masterpiece for an epic meet-up in the feline’s hometown.
To see the artist at work, view this time
lapsed video^[3] that shows the condensed, step-by-step version of the
Grump-O-Lantern carving process.

“Sculpting distinctive pieces is a serious passion of mine that has
allowed me to meet many fascinating people and celebrities over the
years, but I haven’t come across anyone as furry and grumpy as Grumpy
Cat!” said Ray Villafane. “Teaming up with Friskies and PetSmart to
bring the Grump-O-Lantern to life with my own personal touch using the
exclusive stencil has been such a fun experience for me. What’s great
about this stencil is that you don’t have to be a skilled sculptor to
create a Grump-O-Lantern that will impress all the neighbors.”

This Halloween, consumers can create their own Grump-O-Lantern using the
Friskies stencil available exclusively at PetSmart.com. Visit www.PetSmart.com/Friskies^[4]
to download the stencil and follow five easy steps. Fans are encouraged
to share photos of their works of art via social media using the hashtag
#Grumpkin.

“Pumpkin carving is a tradition in many households so we are thrilled to
partner with PetSmart to bring the Grump-O-Lantern stencil to homes
everywhere this Halloween season,” said Jason Vita, Senior Manager
Shopper Marketing for Nestlé Purina PetCare. “We hope everyone enjoys
this unique stencil experience and we are anxious to see all the Grumpy
Cat pumpkin creations on social media.”

PetSmart is also offering exclusive Friskies variety packs featuring
Grumpy Cat so visit your local store to purchase the product while
supplies last.

Visit www.PetSmart.com/Friskies^[5]
to download the Grumpy Cat Halloween stencil and go to your local
Petsmart to find exclusive Friskies variety packs featuring Grumpy Cat.
To view the time-lapsed video of Ray Villafane carving the
Grump-O-Lantern, visit Friskies’
YouTube page^[6].

ABOUT FRISKIES

The Friskies® brand offers a complete line of great-tasting cat foods,
including more than 60 wet, dry and treat varieties. Friskies is
manufactured by Nestlé Purina PetCare, a global leader in the pet care
industry. Nestlé Purina PetCare promotes responsible pet care, community
involvement and the positive bond between people and their pets. A
premiere global manufacturer of pet products, Nestlé Purina PetCare is
part of Swiss-based Nestlé S.A., a global leader in nutrition, health
and wellness.

ABOUT PETSMART

PetSmart,
Inc.^[7] (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets. The company
employs approximately 53,000 associates and operates approximately 1,352
pet stores in the United States, Canada and Puerto Rico, 200 in-store PetSmart^®
PetsHotel^®[8] dog and cat boarding facilities and is a
leading online provider of pet supplies and pet care information (http://www.petsmart.com^[9]).
PetSmart provides a broad range of competitively priced pet food and pet
products; and offers dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp^[10]SM day care services and pet adoption
services. Through its in-store pet adoption partnership with PetSmart
Charities® and PetSmart Charities® of Canada, PetSmart has helped save
the lives of more than 5.7 million pets since 1994. PetSmart Charities,
Inc. and PetSmart Charities of Canada (collectively “PetSmart
Charities”) are independent, nonprofit organizations that save the lives
of homeless pets and reduce shelter intake through spay and neuter
efforts. In 2013, nearly 440,000 dogs and cats found homes through
PetSmart Charities’ adoption centers in all PetSmart stores and by
sponsoring community adoption events. PetSmart Charities is the leader
in granting money to help pets in need, with more than $34 million given
in 2013 throughout North America.

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